SPONSORED PRODUCT ADS

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Are you taking advantage of Amazon’s advertising platform? Are you using ad data to expand campaigns, optimize listings and grow organic sales? If you answered no you’re losing sales to competitors. Amazon search term marketing has quickly become one of the most important internet advertising tools a brand can use

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We help clients accelerate sales growth by implementing and optimizing Amazon’s sponsored product and sponsored brand ads. To date, we’ve managed almost $2.5 million in PPC ads and use data to not only optimize and grow marketing campaigns but to learn more about customer search habits for SEO. Our years of experience enable us to break out a product’s profitability by showing how PPC, fulfillment, returns, and all the hidden Amazon fees impact the bottom line. Understanding this data is essential in developing a break-even target to optimize ad budgets. This approach has helped clients see year over year sales increases of up to 400%

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SEARCH ENGINE OPTIMIZATION (SEO)

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Do you know what your customers are searching for when they buy your products? Are your products ranking for those high converting and relevant search terms? If you’re not sure you might be losing sales from an unoptimized listing. We comb through search term data to find the most relevant and high performing results to put product listings in the best position to succeed

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STOREFRONT + LISTING DESIGN

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If you own a trademark and haven’t created a storefront you’re making a big mistake. Storefronts give customers a branded website experience within Amazon’s ecosystem. They also enable brands to educate customers and market products in ways product listings don’t allow.

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Additionally, storefronts allow brands to target customers via Sponsored Brand Ads, a relatively new and powerful way to reach your target audience. Sponsored brand ads appear as banners at the top of search results, providing more control of the marketing copy and the ability to show multiple products. When a customer clicks through they are taken directly to your brand's storefront rather than a product detail page. The data has proven this to be an incredibly powerful tool in reaching and educating potential customers

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BRAND REGISTRY + ENHANCED BRAND CONTENT

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Brands with registered trademarks should be taking advantage of Amazon’s Brand Registry program which qualifies listings for additional content that leads to higher conversions. We can help get you started and implement best practices from years of experience.